About a bulb

At Nora Plant, we believe that exceptional products deserve an exceptional identity. That vision inspired the creation of A.BULB—our premium brand for wax-coated Amaryllis bulbs.
A.BULB was developed to strengthen our position in the market while creating a recognizable and consistent presence on the retail shelf. By bringing our collections together under one distinctive brand, we make it easier for consumers to recognize our products and for retailers to present a premium, cohesive assortment.
More than just a name, A.BULB represents creativity, innovation, and craftsmanship. It reflects our passion for designing unique 360° wax-coated Amaryllis bulbs that transform a natural product into a decorative piece of art. Every new collection is created with one goal in mind: to surprise, inspire, and continuously raise the standard of what a wax Amaryllis can be.